The Hype Cycle Is Older Than the Internet
The AI-expert wave looks new because the tools are new. The shape under it is ancient — and recognising the shape doesn't make you immune, it just gives you somewhere to stand.
THINK DEEPLY. BUILD SIMPLY.
Systems and ideas for solo builders who think too much.
Each week, I share one practical tool, one useful lesson, and one good read to help you think clearer and build better.
WHAT YOU'LL GET
Practical ideas. Real builds. Honest lessons.
Actionable Systems
Simple frameworks and tools to help you stay focused, ship more, and make progress.
Build in Public
Behind-the-scenes of my projects, experiments, and the systems that power them.
Thoughtful Essays
Ideas on creativity, decision making, learning, and the future of work.
LATEST FROM THE DESK
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ESSAY
SYSTEMS
The Forests Are Always Thinning
A podcast about the Maya collapse on a weekend run, and the familiar shape of it — the way discipline quietly unspends itself once the pressure eases.
ESSAY
Rejuvenate With Moon Joy
Watching Artemis orbit the Moon with thousands of strangers online—and finding that same wonder showing up in my AI work.
One email a week. Big impact.
Join 2,000+ builders getting better every week.
1 Practical Tool
1 Useful Lesson
1 Good Read