Tiktok

Two Weeks of Daily Video: What I'm Learning

Transitioning from silent carousels to daily videos, navigating the different expectations of Instagram and TikTok, and coping with the psychology of posting to crickets.

The Friction of Starting

Why beginning a new creative routine feels so difficult, why we overestimate the embarrassment of our mistakes, and why things start to flow around month three.

Playing the Visibility Game

Algorithmic platforms reward signals that have little to do with whether your product is any good. So I stopped trying to become a content creator and built a pipeline instead.