Indie

The Friction of Starting

Why beginning a new creative routine feels so difficult, why we overestimate the embarrassment of our mistakes, and why things start to flow around month three.

Playing the Visibility Game

Algorithmic platforms reward signals that have little to do with whether your product is any good. So I stopped trying to become a content creator and built a pipeline instead.

Nobody's Waiting for You

I posted polished content and it flopped. Then I posted a voice note transcript in a teacher subreddit and got 87k impressions. Here's what that taught me about the difference between broadcasting and actually going to people.